Websites in the Modern World
Website development for advertising or information purposes has become commonplace, pushing paper catalogs and advertising booklets into the background. At present, it is difficult to imagine a firm, enterprise or just a person who would do without websites. Despite the fact that almost the entire population of the globe uses the Internet, the issue of creating websites is very relevant. All government agencies, financial institutions, large, medium and small businesses, the media, famous chefs, artists, actors, politicians have their own websites. Sooner or later, all business representatives face the question of creating a website. But before you decide how to create a website, you need to decide on the main question - what do you need a website for?
What are Commercial Websites for?
There are many types of commercial sites for various purposes, and each of them is created for specific purposes.
A business card site consists of several pages and provides a small amount of information and is intended simply to declare its existence on the Internet.
The company's website provides a sufficient amount of information for potential customers, while creating it, a significant role is given to high-quality photographs and unique texts, as well as search engine optimization and promotion, since such sites must attract new customers via the Internet.
A corporate site is the face of a large commercial structure and will ensure brand awareness throughout the world; significant resources are involved in the creation of such sites. A lot of highly specialized specialists work on the creation and technical support of a corporate website - from designers to managers.
Sites for contextual advertising, optimized for the sale of a particular product, are usually created in the form of a single page - a landing page, which contains exhaustive information on a particular product and provides answers to all questions that a potential buyer may have. The landing page does not need search engine optimization, since it receives visitors through contextual advertising.
A site with a catalog of goods and services can be created for two purposes or combine them. The catalog site can provide comprehensive information about the entire range of goods and services, and can be used to attract new customers via the Internet. In the first case, it is more important to have the maximum amount of technical information about products and services, in the second case, it is necessary to work on search engine optimization and website promotion with a catalog of goods and services.
An online store site is a type of site that provides interaction between the buyer and the site through a basket in which you can place goods intended for purchase. The interface of the online store allows you to select, compare and make purchases of goods via the Internet. The functionality of the online store may be different depending on the requirements of the seller or the features of the goods sold. New customers are attracted to online stores with the help of search engine optimization and website promotion, as well as with the help of contextual advertising, and the registration of customers in the online store stimulates them to repeat purchases.
How to Create a Website?
There are several ways to create a website. You can do it yourself if you have the skills of a designer and a programmer. If not, you can always use one of the website builders. If you need a more complex and large site, it is better to contact an individual entrepreneur or a small web design studio. This is due to reasonable prices for creating sites that entrepreneurs and small studios work on. And only if we are talking about creating corporate websites or marketplaces like Amazon, AliExpress, e-Bay - there is a need for a large company to create websites. The services of such a company are not cheap, but this makes it possible to use a sufficient number of employees with a narrow specialization to work on the project - programmers, copywriters, designers and many others.